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E-Commerce Glossary
E-Commerce Glossary

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White Hat SEO methods	'White Hat' methods of optimising your website to improve its placing in the search engine rankings include building links from reputable sources and developing meaningful, useful content that other sites wish to link to. White hat are the legitimate methods that do not attempt to trick search engines into higher rankings. Sites that use 'Black Hat' methods to attempt to fool search engines are heavily penalised by those search engines when they are detected.

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