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E-Commerce Glossary
E-Commerce Glossary

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Sponsored links	Sponsored links are the text links in pay-per-click advertising. The sponsored link advertisements are displayed on web pages based on the content of that page (typically search results in search engines like Google, Yahoo or Microsoft). When people click on those links and go to the advertiser's site, the pay-per-click advertising system charges the advertiser based on the advertiser's bid.

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