Shopping Carts Australia

The process of trading links between sites is called Reciprocal linking. A reciprocal link is when you have a link to someone else on your site and they have a link to you on theirs.

The referrer to any given web page is the previous web page that the visitor clicked to your page from. So if you were on the Ecommerce page of a site and clicked to the Home page. The Ecommerce page would be the referrer.

When entering a hyperlink url into your HTML editor (e.g. Frontpage, Microsoft Expression Web, Dreamweaver), you can choose between absolute and relative paths.

Here is an easy way to remember the difference. If you were asking how to write down the address of the house next door. If your house was number 23 Start Street, you might write down the address of the house next door 'as the white house to the left of here'. This would be the relative address - it tells you how to get to that house from where you are now. The absolute address on the other hand would be the full address of the place next door - something like: 211 Start Street, Sampletown, Sample State, 9000, Australia.

A format for representing colour - usually for screen presentations. RGB format came about because the colours on the colour spectrum can be broadly divided into the reds, greens and blues (see below)

By mixing combinations of red, green and blue, computer screens can reproduce other colours.

An abbreviation for "Run of Site". Refers to online advertising that appears on general pages of a website - usually in rotation with other ads.