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E-Commerce Glossary
E-Commerce Glossary
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There are 6 entries in the glossary.
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Term Definition
PageRank

Google defines PageRank as a measure of an individual webpage's relative importance to other pages on the Internet.

Google uses links from pages as votes for the importance of that page. Votes alone are not enough though: Google looks at the importance of the pages that link to your page as well as the volume of votes.

PageRank figures are displayed as a figure from 0-10, with each PageRank score a factor of ten greater in significance than the number below it. This means it is relatively easy to move from PageRank 1-2, but significantly more difficult to move from PageRank 4-5.

 
Pay-per-click advertising

A common form of paying for advertising where the business only pays for the number of clicks they get on an online advertisement. Google and Yahoo's ad-word programmes are examples of Pay-per-click advertising.

 
Payment gateway

The electronic equivalent of an Eftpos terminal and is an electronic means of facilitating the processing of tranactions on the Internet. Major payment gateway providers in Australia and New Zealand process transactions in real time, and include Eway, DPS, DirectOne and Paystation. Manual payment gateways like e-path also exist to present a gateway checkout process for customers but with offline verification and processing of credit cards

For more information see:Our Guide to Payment Gateways

 
Payment services

An alternative topayment gateways, a payment service like Paypal, Paymate or Paymex takes the user to a different website to process their credit card transaction and then returns you to the site you were on once the payment is made.

 
Pixel

A computer screen or TV is made up of hundreds of tiny dots of colour of different brightnesses. Each one of these is made up of a combination of the colours red, green and blue (RGB) and is called a pixel.

 
POP3 (Post Office Protocol)

POP3 is a format for receiving email. Because of the way it works, it is popular for users with dial-up connections and has become the most common email receipt format available on the Internet today.

 


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