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E-Commerce Glossary
E-Commerce Glossary

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Term	Definition
Off-page optimisation (Off-site)	The process of building quality links to increase a site's perceived importance by search engines, and hence their search engine ranking on key words.

On-page optimisation (On-site)	The process of writing content and making other changes to a web page in order to help it rank as highly as possible on search engines. Search engines like Google take into account the number of quality links to a site as well as the relevance of a page to a search term when determining what to display back to someone who searches for a term. On-page optimisation (also called On-site optimisation) is a way to increase the relevance of a page to your targeted keywords. Talk to Osc Works about oursearch engine marketing assistance.

ozCart Shopping Carts	A powerful ecommerceshopping cart software system provided by Osc Works and customised for the specific business needs of Australians and New Zealanders. ozCart websites include hosting and are affordable, easy to use, and come with considerable administrative support. Customers are not restricted in the number of products provided, or the pages they can add - unlike many other e-commerce systems.

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