Information that sits behind-the-scenes in a webpage that search engines use to better understand the purpose of a page. This helps them index it. Correctly defining meta tags can help with customers searching your site using your 'search' button (if you have one) as well as customers searching on external search engines for information about your site.

OzCart online shops automatically define meta tags for a page and site, but you can customise these yourself if you wish from the administration section of your website.