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E-Commerce Glossary
E-Commerce Glossary
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Term Definition
Managed Hosting

If you focus on the content of your website and your website provider takes care of all the server maintenance and hosting configuration (e.g. emails, spam blocking, security, performance tuning), then you have a managed hosting arrangement. Osc WorksWeb Design andEcommerce packages use managed hosting on high-performance servers that are maintained and monitored 24x7x365.

 
Marketing Campaign

A specific marketing promotion. For example, a 20% sale for a month is an example of a marketing campaign. This campaign might be supported by different forms ofinternet marketing activity, or even 'offline' marketing like TV, Press, Radio, and Direct Mail.

 
Mbps (Megabits per second)

Mbps stands for bits per second. It is a measure of bitrate - the speed of data transfer across a network like the Internet.

 
Megabytes (MB)

A Megabyte is computer disk capacity or website traffic measure.

  • 1 byte = 1 character e.g. a letter of the alphabet or number
  • 1024 bytes = 1 kilobyte (KB)
  • 1024 kilobytes = 1 megabyte (MB)
  • 1024 megabytes = 1 gigabyte (GB) (approximately 1 billion bytes)

As a size guide, a CD-ROM holds 650MB-700MB of images or music.

 
Merchant Account

An account with a financial provider such as a bank that allows businesses to accept credit cards and debit cards. Once a business has a merchant account they can set up their ecommerce site to process credit card orders directly by using a payment gateway such as DPS (Payment Express), Eway, DirectOne or Paystation.

 
Meta tags

Information that sits behind-the-scenes in a webpage that search engines use to better understand the purpose of a page. This helps them index it. Correctly defining meta tags can help with customers searching your site using your 'search' button (if you have one) as well as customers searching on external search engines for information about your site.

OzCart online shops automatically define meta tags for a page and site, but you can customise these yourself if you wish from the administration section of your website.

 
MySQL Database

An open-source database system used in many websites, e-commerce shopping cart software, content management systems and web applications. ozCart software uses a secure mySQL database to hold information about the configuration of your shop.

 


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