Significant words, topics or phrases that visitors use in searching for information on the Internet are known as keywords. The keywords in a website are the words that best describe the content of your site. If you can match the content of your site to the key words that people search for in search engines, then that will help you improve traffic to your site.

A key promotional tool in Internet Marketing is to choose keywords that are heavily searched and write your content to reflect those words where possible. This is part of the art ofSearch Engine Optimisation