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E-Commerce Glossary
E-Commerce Glossary
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Term Definition
Impressions

Inonline advertising, the number of impressions is the number of times abanner advertisement was displayed for a specific time frame.

 
Internet eCommerce

More Australians than ever are shopping online so it is important for businesses to start trading electronically using the Internet. ozCart shopping carts help businesses start their own online shops.

 
Internet Marketing

The process of promoting a website or using the Internet to promote any goods and services. The tools of an Internet marketer include banner advertising,Google Adwords,search engine optimisation (also called SEO - for example link exchange and link building),affiliate marketing, and email marketing. Internet Marketing is also known as Online Marketing.

 
IP Address

Internet Protocol Address - every computer and website on the Internet has a number (like a telephone number) that is used to identify it and communicate with other computers. The IP number is written as four numbers separated by dots - for example: 74.54.75.213. Because IP addresses can be hard for people to remember, friendly names were created called domain names (e.g. oscworks.com.au).

 


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