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E-Commerce Glossary
E-Commerce Glossary
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GIF

This is the file format of an image i.e. the way a picture is saved on your web server or computer.

The GIF format compresses the image so it takes up less space, but it only allows for 256 colours. The format is best suited for images that contain lettering, icons and images with a small number of colours. For photographs or images with a high number of colours, the JPG format is better.

 


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