Shopping Carts Australia

URL stands for Universal Resource Locator - it is what you see in the address bar of your browswer when you visit any webpage.

In websites, pages can either be fixed and predefined in advance, or be dynamic and are built by the server every time a visitor goes to your page. A dynamic URL is in the form of:

http://www.mysite.com.au/forum/thread.php?id=167&sort=2

The advantage of dynamic pages are that they can adjust by customer and are easy to update, because a change can be made in the administration section of your site and automatically reflected in all your pages. For all but the smallest and simplest of sites, dynamic pages are usually superior.

The drawback of dynamic pages is that the URLs that are generated when they are created are hard to read and difficult to remember. Not good for your marketing strategy. Search engines also have trouble indexing them and sometimes do not index them at all.

Fortunately, there are add-ons available to force sites with dynamic URLs to appear to visitors and search engines as if they had non-dynamic or fixed URLs. For ozCart, we offer such a package in ourMarketing Add-ons section.