An electronic file that sits on your website to confirm that you have verified your identity. Digital certificates are needed for businesses usingSSL encryption on their website. The digital certificate confirms the identity of the organisation who operate the server.

Domain Name System - the online phone book used by web browsers to look up domain names (www.oscworks.com.au) and converting them into IP addresses (e.g. 75.54.75.213) that computers can use to find the website and display the page.

A name that identifies computers and websites on the Internet or appears after an email address e.g. oscworks.com.au, sales@test.com.

DPI is a measure of print quality. The higher the number of dots printed per every inch of paper, the better the quality of the printing.

This is the dispatch of a product directly from the manufacturer's place to the customer's after an order. It is popular with people who run a home business as there is no stock handling involved, but can cause issues if the goods are being imported from a long way overseas as postage costs may not be economical for small numbers of stock. Dropshipping can also cause problems if there are product returns so it is important to have a very clear returns policy and process in place if you plan to use drop shipping for your business.

URL stands for Universal Resource Locator - it is what you see in the address bar of your browswer when you visit any webpage.

In websites, pages can either be fixed and predefined in advance, or be dynamic and are built by the server every time a visitor goes to your page. A dynamic URL is in the form of:

http://www.mysite.com.au/forum/thread.php?id=167&sort=2

The advantage of dynamic pages are that they can adjust by customer and are easy to update, because a change can be made in the administration section of your site and automatically reflected in all your pages. For all but the smallest and simplest of sites, dynamic pages are usually superior.

The drawback of dynamic pages is that the URLs that are generated when they are created are hard to read and difficult to remember. Not good for your marketing strategy. Search engines also have trouble indexing them and sometimes do not index them at all.

Fortunately, there are add-ons available to force sites with dynamic URLs to appear to visitors and search engines as if they had non-dynamic or fixed URLs. For ozCart, we offer such a package in ourMarketing Add-ons section.