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E-Commerce Glossary
E-Commerce Glossary

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CPC (Cost Per Click)	In Pay Per Click Advertising, the Cost Per Click is the amount you will actually pay when a customer clicks on your online advertisement. In CPC systems like Google Adwords and Yahoo, you bid your maximum CPC on a keyword and when a customer clicks on your ad, you are charged up to that amount per click - depending on what your competitors are bidding at that time.

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