E-Commerce Glossary | |
| E-Commerce Glossary | |
| You can always search for entries. | |
| Banner Advertising | Banners are small, graphical and sometimes interactive advertisements placed inside websites to promote a service or special feature. When the customer clicks on the banner they are taken to alanding page where more information about the promotion or feature is displayed. For many companies, the landing page is just the home page of the customers site, but research has shown that creating a special landing page for special promotions creates more continuity for customers and increasesconversion rates for amarketing campaign. |