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E-Commerce Glossary
E-Commerce Glossary
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There are 13 entries in the glossary.
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Term Definition
B2B

B2B stands for "Business to Business". It refers to transactions between two businesses.

 
B2C

Stands for Business-to-Consumer. Refers to when businesses sell to consumers.

 
Backend

The backend of your shopping cart website is the administration area where you can view your orders, edit your products, set your payment options and more. In an information website, it is the section where you add your content and manage any users.

 
Backlink

A link to your website or a page on your site from another website.

 
Bandwidth

The amount of monthly data that can be transferred to or from your site in a given month through your customers browsing, uploading and editing of your products, making sales etc. On Osc Works'Platinum plan for example, you get an allowance of 20GB of data transfers every month. This is sufficient for even extremely large online stores. Bandwidth is also known as Traffic.

 
Banner Advertising

Banners are small, graphical and sometimes interactive advertisements placed inside websites to promote a service or special feature. When the customer clicks on the banner they are taken to alanding page where more information about the promotion or feature is displayed. For many companies, the landing page is just the home page of the customers site, but research has shown that creating a special landing page for special promotions creates more continuity for customers and increasesconversion rates for amarketing campaign.

 
Banners

These are graphical advertisements that are placed in a website for customers to click on - usually to get more information about a special promotion.

 
Bitmap Image (BMP)

BitMaP format (BMP) is an uncompressed image file format, where each dot in the file represents one pixel on the screen.

 
Black Hat SEO methods

'Black Hat'Search Engine Optimisation (SEO) methods of optimising your website to improve its placing in the search engine rankings are heavily frowned upon, and heavily penalised by search engines when they are detected.

These methods include any trick used to try and trick the search engines into ranking a site higher than it should naturally be placed. For example, by creating a separate page that the search engines see and people don't that is packed with search keywords and no real content.

Legitimate 'White Hat' methods of improving search engine rankings include writing meaningful and useful content and link building from relevant, authority websites.

 
Blacklisted

When a website is banned from search engines - usually because it has been using unethical tactics for trying to improve their search engine rankings.

 
Blog

Blog is an abbreviation of web log. Blogs are websites or parts of websites that provide reverse chronological entries from their author. Their normal uses are for commentary or news on a particular subject; others function as more personal online diaries. Businesses are increasingly using blogs for search-engine-optimisation.

 
bps (bits per second)

bps stands for bits per second. It is a measure of bitrate - the speed of data transfer across a network like the Internet.

There are 8 bits per character transmitted so to work out how many characters per second are transmitted, divide the bps rate by 8.

 
Broadband

In computer terms, broadband refers to high-speed Internet. Broadband internet connections allow the user to display websites containing high-resolution videos and graphics.

 


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