Ecommerce Web Design Blog

A great domain name is memorable, relevant to your business and recognisable. How do you go about choosing one? Here five top tips.

1. Use a name as close as possible to your recognisable brand name or trademark - that way the things you do to promote your company off the Internet help drive traffic on the Internet. Don't abbreviate your name for your domain name unless it matches your trademark.

2. Think about spelling mistakes on the words you are using. Commonly misspelt words or plural words may lead customer to your competitors or nowhere at all.

3. Register plural and singluar forms of your domain name.

4. Do a Trademark search in the country you are selling before registering a domain. This will help ensure that you won't run into issues later. Register the most local domain name to the market you are selling in as possible.

5. If the domain name you want to register is taken by someone else, think about variations of that domain name using an online theme or using a hyphen to separate words. For example, if your business is called Steven Sports and stevensports.com.au is taken, try registering stevensportsonline.com.au, stevensportsdirect.com.au, steven-sports.com.au, or stevensportshop.com.au.