Ecommerce Web Design Blog

Although a logo will only take up a small amount of space on your website it is one of the most important parts of your business. Your logo represents your business and what you sell. It makes it easy for customers to remember who you are and what you sell. Your logo will be the largest form of branding your online business will have. A logo could be used on your website, newsletters, invoices, flyers, brochures, T-shirts and so much more.

Important things to remember when designing your logo are:

Keep it simple:

Keep your logo clean, crisp and clear. Your logo should be easy to remember and not too heavy or bold. Do not use photographs or complicated designs otherwise the logo will become blurred and lose its high resolution quality when resized to a smaller size for your website.  Your logo should not overwhelm the rest of your website.

Try to use vectors or symbols that represent what you sell and colours that suit the theme of your products and business. E.g. Blue or Green for electrical or Red or Pinks for Lingerie.

Great Colours:

Be sure to only use 1-2 colours when designing your logo. This will make it much easier for customers to remember how your logo looks. Too many colours can confuse your customers and make your logo look cluttered. Using less colours will also save you $$ when it comes to printing in mass quantities. Make sure the colours you use for your logo also look great in Black and white as your logo will be printed on your invoices and receipts.

Get it right from the start:

Make sure you're are happy with your new logo and as you don't want to keep changing it. Make sure your logo has a classic style and will not age or change with trends. A logo is here to be remembered and should not be changed.

Good logo designers:

If you're having a logo professionally designed ensure that the logo designers give you full copyrights. They should also provide you with the original source files such as .ai,, .esp or .psd. This will allow you to make changes to the logo yourself using a program such as Adobe Illustrator or Photoshop.

Choose a designer that includes revisions and extra concepts. This way you know you will get the exact look you were after for your new logo.

If you would like Osc Works to design you a stunning logo click here