Blog Entries tagged 'ecommerce websites'

Convert your clicks to sales

sales@oscworks.com.au — Tue, 03 Feb 2009 00:00:00 +0100

You have done all the hard work promoting your website to get traffic. How do you make sure that once you get traffic it turns into sales?

There are two key parts to the answer to this question:

Make sure you are receiving the right trafficEnsure that you maximise your chances to get sales once you have the right people on your site

Getting the right people to your website
It is easy to add content pages to your website about very popular topics or write ads that [...]

Shopping carts can expand your business

sales@oscworks.com.au — Tue, 27 Jan 2009 00:00:00 +0100

Shopping carts help you reach out to new customers when economic times are tougher and the business expenses of running a physical shop put a squeeze on your margins. A shopping cart website that is well promoted can lower your cost of product distribution and widen your reach of customers.

If you want to get a shopping cart up and running quickly to complement your physical shop, here are five tips to get you started:

Promote your website, heavily. One of the biggest mistakes [...]

Fonts for your content pages

sales@oscworks.com.au — Mon, 26 Jan 2009 00:00:00 +0100

What are the best fonts to use for content pages on the Internet? This is an important question for web design as well as writing content pages for ecommerce websites.

Fonts do not download with HTML pages. This means that when a web browser goes to display an HTML page, the fonts used to draw that page come only from the visitor's own computer. If you use a font that your visitors don't have installed, then your pages will not appear as you intended them to look.

It is im [...]

25 great business ideas you could start online

sales@oscworks.com.au — Sun, 25 Jan 2009 00:00:00 +0100

As shopping cart software providers we see a large number of online businesses start up. If you're thinking of starting an online business and want something you can get started quickly, here are some great ideas to get you started.

We haven't written anything about these and they are in no particular order, so you will have to go on to Google to decide how competitive they are, how hard they would be for you to start, and if they are right for you. These are just ideas we have [...]

Ambition for 2009: Grow your online business

sales@oscworks.com.au — Wed, 21 Jan 2009 00:00:00 +0100

A few hours ago Australian time, Barack Obama was sworn in as the new US president promising "new energy for America". The world's economy is responding - online even Amazon.com opened an Inaguration store selling items for those who would be attending the historic event. Barack Obama's ambition and focus is what has taken him to be the world's first black US president. What can you learn from him for your ecommerce store? Setting and achieving goals.

Your customer [...]

Give it your best shot: Great product images help you sell

sales@oscworks.com.au — Tue, 20 Jan 2009 00:00:00 +0100

Having a powerful, fully featured shopping cart with a striking web design is just the first part of creating a successful online business. How you present your products to your customers is also absolutely critical. Investing in good product images can make the difference between average and outstanding ecommerce sales. Product images matter.

Remember, your product photos are the closest your buyer will get to seeing your product before they buy it. The better you can make your product [...]

Build confidence to boost your ecommerce sales

sales@oscworks.com.au — Mon, 19 Jan 2009 00:00:00 +0100

Something as simple as ensuring you have your correct contact details on your website could help your ecommerce sales soar.

More customers than ever are buying online, but they are wary and savvy too because online they can't see you or your store or physically look at your merchandise before they buy. So they often look for other indicators of credibility. For example, does the website have a secure checkout? Is there a clearly defined returns policy? Are the site's terms and [...]

Get $100 free cash with Osc Works

sales@oscworks.com.au — Fri, 16 Jan 2009 00:00:00 +0100

Do you know someone who needs an ecommerce website? Are you a webmaster providing information websites who has customers who also need shopping carts? If so you could earn yourself up to a massive $100 just by referring customers to Osc Works!

At Osc Works we have just increased the payouts on our affiliate programme for ozCart shopping carts so that referrals for our Platinum package can earn $100 per sale, $50 for our Advanced package and $25 for the Starter package .

We [...]

How do I report a hacking attempt on my website?

sales@oscworks.com.au — Tue, 13 Jan 2009 00:00:00 +0100

If a hacker tries to gain access to your website or claims that they have, what can you do? Who can you report it to? Hacking is a very serious computer crime so there are a number of places you can go from your hosting provider to the FBI to attempt to trace the hackers and have them stopped.

First, report the hacking attempt to your website hosting provider. They will be able to trace the activity of the hacker on your server and will probably be able to block them from returnin [...]

Happy New Year from Osc Works

sales@oscworks.com.au — Thu, 01 Jan 2009 00:00:00 +0100

As we move into 2009, one of your new year's resolutions may have been to start the online business you have been planning for some time. One of the key questions you will face as you start an online whop is what shopping cart software to use. Many of the carts available in Australia tout many seemingly powerful and useful features, so how do you decide what ecommerce features will be right for your business?

Our advice to you is to try them out. Get a piece of pap [...]

Ramp up ozCart with add-ons

sales@oscworks.com.au — Tue, 30 Dec 2008 00:00:00 +0100

Make your site the best it can be with ozCart shopping cart add-ons
ozCart is already an ecommerce shopping cart packed with many powerful features relevant to the Australian market. Many of our customers are not aware that we also have an add-ons shop which allows you to purchase additional ecommerce features for your ozCart website. Some are installable components, others are web design and ecommerce services.

Our ozCart add-ons shop includes features that are requested by user [...]

Avoid spam links on your shopping cart website

sales@oscworks.com.au — Thu, 18 Dec 2008 00:00:00 +0100

It is common practice for your ecommerce website provider to put an acknowledgement of their shopping cart software as a link at the bottom of your website. One link is fair and enough, but what if your web design or ecommerce provider is filling your footer with spam links?

The link at the bottom of hosted ecommerce websites site is a useful search engine benefit for the shopping cart provider and a fair acknowledgement that they have provided the shopping cart product to you tha [...]

How to get what you want from suppliers

sales@oscworks.com.au — Tue, 16 Dec 2008 00:00:00 +0100

With margins squeezed and competition fierce, many people in business are under much higher levels of day-to-day stress than they once were. It is very easy in periods of extra stress to get frustrated with your suppliers and be overly demanding when you are ordering something, making an enquiry or when you experience delays in receiving product.

The thing that is often overlooked is that these suppliers are businesses just like you and if you are under stress chances are they are too. [...]

How to price your products online

sales@oscworks.com.au — Mon, 15 Dec 2008 00:00:00 +0100

Whether you are selling online or offline, pricing your products is a key part of doing business. What methods can you use to price your online products? Here are a few tips you may wish to consider.

Some common methods to price products include:

Cost-based pricing (also called cost-plus pricing. this is the price that you paid for an item plus a mark-up) Market-based pricing (what your competition is selling items at)Value-based pricing (what your customers value your product [...]

Keep your site fresh to keep your customers buying

sales@oscworks.com.au — Mon, 08 Dec 2008 00:00:00 +0100

For a wary online consumer, one way to assess whether an ecommerce website is safe and secure to purchase from is to look at whether the site is kept up-to-date.

A well designed website that has a good selection of products, an easy-to-use checkout system, an active newsletter and is obviously well maintained is more likely to inspire confidence in the buyer that the products they order from you will be of high quality and actually get delivered to them. Keeping your shopping car [...]

Making more from your shopping cart software

sales@oscworks.com.au — Fri, 03 Oct 2008 00:00:00 +0100

How can you get a competitive edge for your shopping cart website?

If you have a shopping cart website, you are already taking advantage of the hundreds of thousands of Australians and New Zealanders who use the Internet to search for products and services to buy. How can you get more from your shopping cart so you really stand out from your competitors? Competition is tough and studies show you have about 8 seconds from when a customer clicks on your site to make a lasting impression on [...]

How to have a free shopping cart with Osc Works

sales@oscworks.com.au — Wed, 01 Oct 2008 00:00:00 +0100

Want to turn a paid shopping cart into a free one?

Osc Works offer shopping cart software packages from between $34.95 to $109.95 per month, but with some smart lateral thinking, you could have an ozCart shopping cart website for free. So can you get your own free shopping cart website?

The answer is to take advantage of the Osc Works affiliate programme, that all ozCart and Information Website customers are entitled to join. Just purchase an ecommerce website from us and put a [...]

Ecommerce Setup Costs: Don't pay too much

sales@oscworks.com.au — Mon, 29 Sep 2008 00:00:00 +0100

When shopping for ecommerce software to start your own online shop, features and the monthly costs are important factors to consider. But even if the monthly payments are affordable for your business, what about the setup cost? Small businesses need every cent they can save when they set up given the costs of business registrations, phone and Internet connections, business cards, stationery, suppliers and buying stock. So why spend too much for your ecommerce store setup?

What [...]

Ecommerce for Dummies: Helping you get started

sales@oscworks.com.au — Sun, 28 Sep 2008 00:00:00 +0100

Expanding your business to open an online shop or starting an online store from scratch need not be a difficult, confusing or overwhelming process. There is a lot more help at hand than you may think to get you through the considerable ecommerce jargon.

At Osc Works, our shopping cart packages are designed to be as easy to undertand as possible, and help you through ecommerce jargon. We both have the same objective: get your online store up and running as quickly as possible.

He [...]

Buy a shopping cart that will grow with you

sales@oscworks.com.au — Sat, 27 Sep 2008 00:00:00 +0100

Businesses that create their shopping cart websites themselves or without a view towards the future can run into trouble if the market shifts or a competitor enters with considerably more online shopping features and an easier-to-use buying experience for customers.

To prevent this situation happening for you, it is important to consider the future when you buy your shopping cart software to begin with. Even if you don't need all the features offered, choosing an ecommerce cart wi [...]