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Running an online business or setting up a website? Get ideas and help with choosing and setting up your shopping cart software, web design, hosting decisions and more.

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Oct 05
2008

Help - my website is being copied! What can I do?

Posted by oscworks in website designweb designsecuritymarketingecommercecontent

Just like major clothing brands are often subject to cheap manufacturers producing look-alike copies of their products complete with logos, there are a number of people who are determined to copy the most successful businesses online without any respect for their intellectual property.

Don't let this put you off opening an online shop. You have plenty of options when it comes to dealing with

Oct 04
2008

How to hire a good copywriter for your website

Posted by oscworks in web designmarketingcontent

Writing for your website is not the same as writing for a print publication. Online you have very limited time to make an impression on your audience. Only writing that is clear, interesting and easy-to-read will get the attention of your potential customers. You also have to be mindful of search engines - you need to ensure that you have the right density of keywords otherwise your page will

Mar 24
2008

Writing good web content

Posted by oscworks in website designweb designcontentarticles

How do you go about writing easy-to-read content for your website?

How do you go about writing easy-to-read content for your website? How can you keep your visitors coming back? Here are some tips that could help you.

1. Write for the customer, not for you

You're passionate about telling everything about your product. But your customers might find knowing everything a bit overwhelming. Put

Aug 13
2007

Waiting to launch: how do you hide pages from search engines?

Posted by oscworks in website designshopping cartsshopping carthtmlecommerce websitesecommercecontent

A support ticket recently came into the team from a customer wanting to know how they could block Google. With no other information, the tech support staff member thought this was an unusual request as it would be an exceptionally bold and baffling move to block the world's biggest search engine from visiting your site. When looking into the request, it turned out that the customer wanted to

Aug 03
2007

What are your legal rights as an online store owner?

Posted by oscworks in web designshopping cartmarketingecommerce websitesecommercecontentbusiness

Wherever you do business, you can never escape the law.  If you're an Australian or New Zealand business selling online where can you go to find out what your legal rights and obligations are?

Naturally there is your business solicitor, but if you are looking to do some reading yourself, here are some useful resources you can consider:

  •  The ACCC website. The ACCC administer Australia's main fair