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Jun 26
2008

Promoting your blog

Posted by oscworks in marketing, business, blog, advertising

You have a blog. How do you promote it?

Here are some great tips to help you promote your blog.

1. Set your blog to send 'pings'. This will mean that your site is able to be added to 'recently updated' lists, which will help drive traffic to your site - and search engines.

2. Add social bookmarking links to your blog pages. Customers can then save your pages to sites like Digg that get regularly

Feb 14
2008

Autoresponders: A great marketing tool

Posted by oscworks in marketing, autoresponders, advertising
Austoresponders are automatic emails attached to an email address. How do they work? How could they help you?

To succeed online, having a great looking site and establishing a sound reputation for quality products is not enough. You need to lead customers through to purchase, provide outstanding service and keep them coming back to you for more.

Harnessing email marketing at the time your

Feb 12
2008

Getting started with a Google or Yahoo ad campaign

Posted by oscworks in marketing, advertising

Google and Yahoo are examples of Pay-per-click advertising (PPC). What does this mean and how easy is it to set up?

Pay per click advertising (PPC) is a system of displaying online advertisements which you only pay for if someone clicks on them. You pay for clicks as these are visitors to your site who have expressed interest in your advertisement - there is a chance to convert them into sales.

Jan 22
2008

Preparing your website for sale

Posted by oscworks in selling website, marketing, advertising

How do you go about selling your website? What things should you think about and what information will you need?

Like any business you have nurtured and grown, if it's time for you to move on, selling your website can be a better alternative than to simply close it down. But if you're selling your website, how do you prepare it for sale to maximise your potential price?

If your site has a

Dec 05
2007

Avoid the Revisit meta tag for better SEO

Posted by oscworks in seo, marketing, advertising

Well defined meta-tags can help you rank better in search engines. But for driving traffic from every search engine except SearchBC (for local Vancouver businesses only).

Meta tags are hidden pieces of content in your site that are only visible to search engines. Well defined meta-tags can help search engines better understand the content of your website and index pages in a way that is more

Nov 02
2007

How to use Google for keyword research

Posted by oscworks in seo, keywords, google, advertising
There are many keyword research techniques available. Some powerful ones for Australia and New Zealand come directly from Google. They are also free.

If you're trying to improve your search engine ranking, one place to start is to think about what your customers are searching for. Like any marketing activity, doing your research helps. How can you find out what people are searching for? What are

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