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Aug 11
2008

Including usability features can improve your search engine rankings

Posted by oscworks in seomarketingadvertising

Making your site more usable can have the spin-off benefit of improving the indexing of your site by search engines like Google.

Did you know that making your site more usable to the widest possible range of browsers and people can give you search-engine-ranking benefits as well as helping more people access your website. Here are just some of the ways it can help you:

  • Link text indexing:
May 05
2008

Keyword research can help your rankings

Posted by oscworks in seomarketingkeywords

What is keyword research? How do you go about doing it?

Doing your research can help you improve your rankings.

An essential part of getting your website ranking well is to do your keyword research homework. Keyword research is the process of looking at what words your target audience profile are actually using to find your site, and find your competitors sites. Are people

Dec 05
2007

Avoid the Revisit meta tag for better SEO

Posted by oscworks in seomarketingadvertising

Well defined meta-tags can help you rank better in search engines. But for driving traffic from every search engine except SearchBC (for local Vancouver businesses only).

Meta tags are hidden pieces of content in your site that are only visible to search engines. Well defined meta-tags can help search engines better understand the content of your website and index pages in a way that is more

Nov 02
2007

How to use Google for keyword research

Posted by oscworks in seokeywordsgoogleadvertising

There are many keyword research techniques available. Some powerful ones for Australia and New Zealand come directly from Google. They are also free.

If you're trying to improve your search engine ranking, one place to start is to think about what your customers are searching for. Like any marketing activity, doing your research helps. How can you find out what people are searching for? What are