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Running an online business or setting up a website? Get ideas and help with choosing and setting up your shopping cart software, web design, hosting decisions and more.

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Sep 18
2008

Websites: Eye Candy vs Features

Posted by oscworks in website designweb designshopping cartsshopping cartecommerce

When you are creating a new website, which is more important: a beautiful design or many powerful features? The answer to this question is that both are important and getting the balance right can make the difference between a successful and unsuccessful online shopping website.

Finding balance is important, as you will probably have seen many sites that are either too far in one direction of the

Aug 06
2008

Choosing your website colours

Posted by oscworks in website designweb designecommerce websitesecommerce cartecommercecolours

Choosing an appropriate colour scheme for your website is a crucial part of personalising the site for your business. Even more importantly, an appropriate colour scheme can help you attract customers, keep them on your website longer, and buy more products and services from you.

How do you go about choosing the colours for your website? The

Aug 04
2008

Website usability for seniors

Posted by oscworks in website designweb design

Recent international research into the behaviour of older users when using web pages reveals some interesting insights to take into account when designing a website.

While children today have grown up with computers, many people over 60 have learned to use computers and the web from scratch. This means that seniors have a different frame of reference to compare the Internet to. Their

May 20
2008

Making money from a content website

Posted by oscworks in website designweb design

Even if you are not selling your products online, you may not be aware of how easy it is to set up a website to promote your business - and the benefits it can bring.

If customers are looking for a service, even one they wish to buy in the offline world, more than ever they are turning to the Internet to do their homework first. Internet usage in Australia is soaring. The latest figures from

Mar 24
2008

Writing good web content

Posted by oscworks in website designweb designcontentarticles

How do you go about writing easy-to-read content for your website?

How do you go about writing easy-to-read content for your website? How can you keep your visitors coming back? Here are some tips that could help you.

1. Write for the customer, not for you

You're passionate about telling everything about your product. But your customers might find knowing everything a bit overwhelming. Put

Mar 18
2008

What is Web 2.0?

Posted by oscworks in website designweb design

What is Web 2.0 and how does it relate to your business?

Web 2.0 is an increasingly heard term but what does it mean and how is it relevant to your business?

The term refers to a collection of technologies that enable people to interact with the information on websites. That is, creating a website's content as well as reading it. It represents a movement towards the power of democracy and

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