Ecommerce Web Design Blog

You have done all the hard work promoting your website to get traffic. How do you make sure that once you get traffic it turns into sales?

There are two key parts to the answer to this question:

1. Make sure you are receiving the right traffic
2. Ensure that you maximise your chances to get sales once you have the right people on your site
   

Getting the right people to your website
It is easy to add content pages to your website about very popular topics or write ads that generate considerable numbers of clicks to your site. But if they are not from target customers looking to buy your products, then they are wasted traffic.

Ensuring your website is optimised for the search terms that your customers will search for, and that you have relevant links from websites in your industry is therefore an absolutely essential part of sales conversion.

Here are some things you can be doing:

• ensuring you have set the meta tags and descriptions for your products and services in your shopping cart software or information website. This tells the search engines what your pages are about and gives you a better chance of your pages coming up for the right things.
• think about your customers: where do they go online? When they come on search engines what do they search for? Those are the places you should be advertising. Those are the key words you should make sure your product descriptions and content pages are relevant to
• building links on sites and directories relevant to your industry. For example, if you are a scrapbooking site make sure you are listed on the top scrapbooking directories as that's where people looking for scrapbooking supplies will often go to
• use price comparison/data feed websites to drive people directly to the product pages for your products. Examples in Australia are myshopping.com.au and Getprice.com.au. ozCart stores offer add-ons you can purchase for your store to produce compatible xml data-feeds for these services
• collect email addresses from customers and potential customers and write newsletters that contain special offers. This will help drive positive sales leads to your site.

Making the right people buy

Once they are on your website, you need to ensure you maximise the chancesthat they will buy. Use things like featuring highly popular products to get them looking at them, use side banners to promote offers and specials and write appealing category and product descriptions. Make a big deal about your site security as it will help your customers feel reassured about purchasing from you.

When customers check out and buy something from you, make their experience so appealing that they want to come back and buy again. That includes keeping them informed about their order and delivering it well packaged and on-time.

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Have you ever seen a website where the product descriptions, introductory text and about us pages all have text in it that looks like this? If so, don't despair. Your web designer has not created your site in a foreign language. Lorem Ipsum is a defined standard of fake text that is used in websites, publishing, graphic designs and in the printing industry to fill up space and show customers what a page would look like once the customer has added their actual wording.

Because Lorem Ipsum text approximates the character distribution of letters in the English language it is a good way of filling a page up when real text is not available.  When we build a website at Osc Works, we put lorem text into the product descriptions, about us pages, shipping information pages, contact us pages and more. Our customers can then change it to suit their business.

Lorem Ipsum text originated from a Latin passage in a book called De finibus bonorum et malorum but the words and sentences are jumbled so do not have actual translations. It came about after a printer in the 1500s took some Latin text and scrambled it up to make a sample font book. Lorem Ipsum became popular in the 1960s and has been added to as the original Latin text did not have some of the letters of the alphabet that are now in use.