Ecommerce Web Design Blog

Choosing an appropriate colour scheme for your website is a crucial part of personalising the site for your business. Even more importantly, an appropriate colour scheme can help you attract customers, keep them on your website longer, and buy more products and services from you.

How do you go about choosing the colours for your website? The place to start is to put yourself in the minds of your target customers. If you were them what colours would project the image about your business that would help you read the product descriptions, have positive feelings about the business and buy? The colour schemes that appeal to your customers may not be the same ones that appeal to you, so putting yourself in your customers shoes is crucial.

Some things to think about in choosing colours are:

• Colours that are too close together in terms of brightness can cause acolours problem for your customers when they print out your webpages, as colours of similar brightness may appear the same shade of grey when printed in black and white.
• Many research studies show that dark text on a light background is significantly easier to read on a screen than light text on a dark background. If you are going to select a dark coloured background it's generally better to still display your products on a white background even if the main background colour is different.
• Some people are colour blind, with difficulty in distinguishing green being the most common colour challenge. Since web colours are made up of a combination of red, green and blue, this difficulty in distinguishing green can make it difficult for people to distinguish similar colours like yellow, and orange. Keep similar colours to a minimum in your site.
• Your site is for your customers, not you. Keep it easy to read and you're giving your customers the most chance of buying from you.