ozCart websites are search engine friendly

Whatever package you are on, OzCart website shops are designed to be easily tuned for excellent performance in search engines - improving your chances of increasing your search engine ranking, growing more traffic and developing more sales.

All our packages include a number of search-engine-optimisation (SEO) features out of the box. These features include:

• Search engine friendly (non-dynamic) URLs - meaning your category and product names can go directly in to your URLs in an uncluttered way. This makes your URLs more keyword rich which is generally preferred by search engines - as well as by human eyes.

• Easy linking - non-dynamic, search-engine friendly URLs make it easy to create links inside and outside your site. The text under a link (called anchor text) is often given a good weighting by search engines when it visits your site.

• Indexable home page - your store's home page can be indexed by search engines which is generally preferred for improving search rankings

• Unlimited static content pages - ozCart stores let you create your own content pages so you can offer up your own search-engine-friendly, relevant, content rich pages (in addition to the products and items in your shopping cart). This will help improve the relevancy of your store in the eyes of search engines. This also allows you to explain your policies and provide extra information (e.g. about garment sizing, shipping times etc).

• Meta tags and descriptions - Osc works will insert these for you when you buy your site, but you can request a change to them at any time by submitting a ticket. Meta tags can help some search engines better present content to customers