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ozCart websites are search engine friendly
Whatever package you are on, OzCart website shops are designed to be easily
tuned for excellent performance in search engines - improving your chances of
increasing your search engine ranking, growing more traffic and developing more
sales.
All our packages include a number
of search-engine-optimisation (SEO) features out of the
box. These features include:
-
Search engine friendly
(non-dynamic) URLs - meaning your category
and product names can go directly in to your URLs in
an uncluttered way. This makes your URLs more
keyword rich which is generally preferred by search
engines - as well as by human eyes.
-
Easy linking -
non-dynamic, search-engine friendly URLs make it
easy to create links inside and outside your site.
The text under a link (called anchor text) is often
given a good weighting by search engines when it
visits your site.
-
Indexable home page
- your store's home page can be indexed by search
engines which is generally preferred for improving
search rankings
-
Unlimited static content
pages - ozCart stores let you create your
own content pages so you can offer up your own
search-engine-friendly, relevant, content rich pages
(in addition to the products and items in your
shopping cart). This will help improve the relevancy
of your store in the eyes of search engines. This
also allows you to explain your policies and provide
extra information (e.g. about garment sizing,
shipping times etc).
-
Meta tags and descriptions
- Osc works will insert these for you when you buy
your site, but you can request a change to them at
any time by submitting a ticket. Meta tags can help
some search engines better present content to
customers
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