Some online shopping cart software, such asozCart produces search-engine-friendly content to drive thousands of additional visitors to a site. This is made possible through having unlimited pages, indexable home pages and other content pages (e.g. shipping), and an add-on you can buy for search-engine friendly (non-dynamic) URLs.

Search Engine Optimisation - the process of building traffic and presence in search engines. SEO involves a programme of activity, including optimising the content of pages for maximum relevancy on search engine keywords, and building links. Osc Works has a number of SEO packages for customers to consider.

Stands for "Search Engine Results Pages". When you enter a query into a search engine like Google and get a result, the collection of pages returned to you to review are the SERPs. SEO (Search Engine Optimisation) is a process used by many websites to try and get as high as possible in the SERPs for their target search engine and target queries.

Internet-based software that turns a website into an online shop. For example,ozCart shopping cart software allows a website's customers to view products, add them to their online shopping cart, review what they selected and purchase the goods through a secure payment system.

Many ecommerce packages use sideboxes - the content elements that appear in the left and right hand columns of your shopping cart website.

Small buinesses are increasingly using the Internet to reach out to new customers and get their businesses online. Small buinesses can take advantage of ecommerce because it helps level the playing field - overheads are low online so big business does not necessarily have a huge advantage. A small business can innovate and make a huge market for themselves online with some focussed effort on Search Engine Optimisation (SEO), building backlinks, great product descriptions, competitive prices and marketing.

SMTP is a common format for sending emails across the Internet, and is used by most web hosting providers in Australia and New Zealand.

The sending process uses the email address, account name, a password, name of the mail server and a 'port number' to do its job. A port number is like an outward postbox or courier bag for your web server that is dedicated to picking up email from your domain name.

To prevent automated robots trying to take control of your server and spamming, Osc Works changes the default port number so you have to consciously set this up when you configure your email. We show you how.

Spam is the abuse of electronic systems by the sending of repeated, mass unsolicited bulk emails. Most spam comes in the form of email.

Sponsored links are the text links in pay-per-click advertising.

The sponsored link advertisements are displayed on web pages based on the content of that page (typically search results in search engines like Google, Yahoo or Microsoft). When people click on those links and go to the advertiser's site, the pay-per-click advertising system charges the advertiser based on the advertiser's bid.

Secure Socket Layer - a technology used to encode secure ecommerce transactions and are popular for highly secure ecommerce stores. Customers can purchase an SSL certificate to be installed on their web site server. The certificate authenticates the owner of the website and encrypts communications as you go through checkout. SSL is highly recommended for customers accepting credit cards using a payment gateway/merchant account. At Osc Works, this functionality is offered free for the first 12 months on the Platinum Package and as an additional paid service on the other packages.
The major types of SSL certification authorities include Comodo, Verisign, RapidSSL, GeoTrust and Thawte. Most SSL certificates purchased from Osc Works are certified from RapidSSL.