The section of a website page that is visible without the user having to scroll. It is the part they see first when they arrive on that page.

Also known as the Acquiring Bank. This is the bank where you have a merchant account set up. This is the bank where you will receive all your credit card transactions when they are processed through yourpayment gateway provider.

A programme whereby businesses provide banners on their websites, and when customers click through the banners and make a purchase the business who displayed the banner earns a commission.

Stands for "Asynchronous JavaScript And XML". It is a web-based technology to improve Content Management based web-applications by using JavaScript to change pages without reloading them. It is not currently used by ozCart.

Alt tags are a piece of HTML code that are optionally attached to images in your website. The tags contain a short text description of what the image is about. Search engines usually index alt tags when they encounter an image in a webpage.

These tags are useful as an accessibility option to your website for browsers that cannot display images, but also for search engine optimisation, by improving search engine indexing of web pages in your site.

The words that you click on in a link. So for example, if you had a link that read Ecommerce, the word 'Ecommerce' would be your anchor text. Anchor text is important in sites that link to you. You can usuallly improve your search engine rankings by encouraging sites that link to you to use an anchor text phrase that matches what your target customers search for.

Stands for Active Server Pages. It is a proprietary Microsoft script programming language used to build web-pages on Microsoft servers.

Software that sits on a webserver that is used to automatically answer email enquiries. For example, a business could send automatic emails to let customers know their sales or support enquiry has been received and will be processed by a person later.