Autoresponders: A great marketing tool|
Feb 14
2008
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To succeed online, having a great looking site and establishing a sound reputation for quality products is not enough. You need to lead customers through to purchase, provide outstanding service and keep them coming back to you for more.
Harnessing email marketing at the time your customers make product enquiries is an outstanding tool to help achieve this.
A key way to indicate to your customers that you are serious about providing outstanding service is to promptly reply to their requests for information, even if you don't have an answer to their enquiry yet. An automatic email response, also known as an Autoresponder, is a great way to achieve this and present a great first impression of prompt service for your online business.
Autoresponder services also save you time as they allow you to send out automated messages depending on the email address your customers send things to.
For example, you could setup email addresses for \n products@yourdomain.com.au and \n info@yourdomain.com.au and add different autoresponders to them, so that the products address sends a product-specific message and info sends back a general thank you for your enquiry. You can then set up your website so that enquiries from the "Ask us about our products" page are sent to the products email and the contact us page go to the info email. Customers then get automated emails depending on what they choose. This requires no human intervention and offers solid service to customers.
