Ecommerce Web Design Blog

You have a blog. How do you promote it?

Here are some great tips to help you promote your blog.

1. Set your blog to send 'pings'. This will mean that your site is able to be added to 'recently updated' lists, which will help drive traffic to your site - and search engines.

2. Add social bookmarking links to your blog pages. Customers can then save your pages to sites like Digg that get regularly crawled by search engines.

3. Update your blog regularly. Every day if you can. This will keep the search engines coming back to it.

4. Turn on site feeds. This allows people to use special 'feed readers' on their desktop to read the posts of others. Search engines can also index changed content to your site quickly.

5. Ensure your pages are set up as 'post pages'. This means that each piece of blog content has its own page which will help it get linked to by others.

How to get started on writing your own newsletters.

The first thing you will need to do is setup a newsletter template that you can edit every time you want to create and send a new newsletter. Try designing your template in a free HTML editor such as Coffee Cup. It's a good idea to signup to other newsletters to get an idea of how you want to design your newsletter.

Issue Numbers

Always start your newsletters with an issue number. This is good for keeping track of the newsletters you have already sent and also keeps your customers interested in future newsletters.  

Catchy Headings

Use catchy newsletter headings to get your customers attention. You want to make sure that when they receive your newsletter it has a title that will make them want to click on the newsletter and read it. Try using headings with words like "Hot Tips" or "Special Offers This Month". 

Newsletter Style

Decide on the style of your newsletter and stick to it. Use the same colours, fonts and styles that are used in your website. This makes your newsletter easy for customers to recognise when opening it.

Keep your writing simple

Keep your sentences simple and short and get to the point of what you're trying to tell your customers. Always start a new paragraph when starting a new topic.

Check spelling

Make sure your spelling and grammar are perfect. Your newsletter should always look professional.

Special Offer

Offer some kind of discount or special offer on your products to get your customers to your website. Try offering a discount coupon to new customers on their first order.

Eye candy

Use professional images or icons through your newsletters to get your customers attention. Try including a professional image of yourself.